//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The American economic review"
~language:"eng"
~person:"Kumar, Satish"
~person:"Paul, Justin"
~subject:"Brand management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Bibliometrics
19
Bibliometrie
19
Bibliometric analysis
11
Consumer behaviour
9
Konsumentenverhalten
9
Systematic literature review
7
Digitalisierung
5
Digitization
5
Bibliographic coupling
4
Innovation
4
Betriebswirtschaftslehre
3
Brand image
3
Business economics
3
Entrepreneurship
3
Entrepreneurship approach
3
Innovation management
3
Innovationsmanagement
3
Markenimage
3
Systematic review
3
Viral marketing
3
Virales Marketing
3
Women
3
Artificial intelligence
2
B-to-B-Marketing
2
Bibliometric review
2
Brand
2
Business-to-business marketing
2
Consumer motivation
2
Corporate Governance
2
Corporate governance
2
Data Mining
2
Data mining
2
Electronic word of mouth
2
Enterprise
2
Executive board
2
Familienunternehmen
2
Family business
2
Firm performance
2
Frauen
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Kumar, Satish
Paul, Justin
Ko, Eunju
11
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Filieri, Raffaele
6
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Singh, Jaywant
4
Voyer, Benjamin G.
4
more ...
less ...
Published in...
All
Journal of business research : JBR
The American economic review
International journal of consumer studies
2
International journal of hospitality management
2
Journal of retailing and consumer services
2
Electronic commerce research
1
European journal of international management : EJIM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of public sector performance management : IJPSPM
1
International marketing review
1
Journal of advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
2
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->