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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~person:"Belei, Nina"
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Belei, Nina
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Journal of business research : JBR
The journal of product & brand management
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ECONIS (ZBW)
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Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.
;
Horváth, Csilla
;
Gretry, Anaïs
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
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2
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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