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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Kundenzufriedenheit
Werbewirkung
Consumer behaviour
2,370
Konsumentenverhalten
2,369
Brand management
695
Markenführung
695
Brand image
607
Markenimage
607
Relationship marketing
455
Brand
405
Markenartikel
398
Social Web
271
Social web
271
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236
Online-Marketing
236
Emotion
192
Online retailing
182
Online-Handel
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177
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177
Advertising effects
173
Customer satisfaction
168
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151
Virales Marketing
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Personality psychology
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Balaji, M. S.
8
Guzman, Francisco
8
Veloutsou, Cleopatra
8
McLean, Graeme J.
6
Roy, Sanjit
6
Septianto, Felix
6
Chebat, Jean-Charles
5
Fetscherin, Marc
5
Ko, Eunju
5
Sharma, Piyush
5
Barnes, Donald C.
4
Diamantopoulos, Adamantios
4
Dwivedi, Yogesh Kumar
4
Gupta, Suraksha
4
Gustafsson, Anders
4
Martin, Drew
4
Mattila, Anna S.
4
Roy, Rajat
4
Teng, Lefa
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Choi, Yung Kyun
3
Collier, Joel E.
3
Das, Gopal
3
Dens, Nathalie
3
Donthu, Naveen
3
Filieri, Raffaele
3
Harrigan, Paul
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Jha, Subhash
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Kim, Kyung Hoon
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Kohli, Chiranjeev
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Lervik-Olsen, Line
3
Liu, Martin J.
3
Mandler, Timo
3
McColl-Kennedy, Janet R.
3
Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Salo, Jari
3
Sreejesh, S.
3
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Journal of business research : JBR
The journal of product & brand management
Journal of retailing and consumer services
629
International journal of hospitality management
279
Journal of marketing communications
157
The journal of services marketing
157
Psychology & marketing
154
International journal of advertising : the review of marketing communications
142
Journal of hospitality marketing & management
129
Cogent business & management
124
Journal of travel and tourism marketing
120
International journal of contemporary hospitality management
117
Asia Pacific journal of marketing and logistics
114
The journal of brand management : an international journal
111
European journal of marketing : EJM
101
Journal of promotion management : innovations in planning and applied research
97
Journal of the Academy of Marketing Science
96
International journal of advertising : the quarterly review of marketing communications
95
International journal of internet marketing and advertising : IJIMA
90
Tourism management : research, policies, practice
90
The service industries journal
87
Journal of strategic marketing
86
Journal of retailing
84
Marketing intelligence & planning
80
Journal of marketing
77
Services marketing quarterly
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
SpringerLink / Bücher
66
International journal of electronic marketing and retailing : IJEMR
63
International journal of retail & distribution management
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of service research : JSR
62
International journal of consumer studies
60
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ECONIS (ZBW)
674
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674
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Customer misbehavior in access-based mobility services : an examination of prevention strategies
Pieper, Nadine
;
Woisetschläger, David
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541887
Saved in:
4
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
5
Sharing is caring? : the effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Grüner, Alina
;
Postel, Lea
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556705
Saved in:
6
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
7
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
8
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
9
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
10
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
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