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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism economics : the business and finance of tourism and recreation"
~subject:"Marketing"
~subject:"Relationship marketing"
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Journal of business research : JBR
Tourism economics : the business and finance of tourism and recreation
Industrial marketing management : the international journal for industrial and high-tech firms
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Economies et sociétés ; 49,2
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Veröffentlichung des Seminars für Handwerkswesen an der Universität Göttingen, Forschungsinstitut im Deutschen Handwerksinstitut e.V.
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Wissenskommunikation in Organisationen : Methoden, Instrumente, Theorien : mit 15 Tabellen
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Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
2
Research note: relationship versus transactional marketing in travel and tourism trade shows
Rodriguez Oromendía, Ainhoa
;
Reina Paz, María Dolores
; …
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
2
,
pp. 427-434
Persistent link: https://www.econbiz.de/10011296954
Saved in:
3
Industrial buyer behavior at trade shows : implications for selling effectiveness
Bello, Daniel C.
- In:
Journal of business research : JBR
25
(
1992
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10001127039
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