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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management : research, policies, practice"
~language:"eng"
~language:"ita"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Lehrbuch"
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Online-Marketing
Consumer behaviour
2,272
Konsumentenverhalten
2,272
Tourism
1,117
Tourismus
1,086
Innovation
876
Relationship marketing
758
Beziehungsmarketing
756
Firm performance
751
Unternehmenserfolg
751
Holiday behaviour
700
Urlaubsverhalten
700
Brand management
665
Markenführung
665
Tourism industry
585
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584
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584
Tourismuswirtschaft
583
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579
Innovationsmanagement
578
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492
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447
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Corporate social responsibility
397
Internet marketing
397
Theory
396
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393
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391
Service quality
372
Dienstleistungsqualität
369
Tourism marketing
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Article in journal
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396
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Filieri, Raffaele
9
Ko, Eunju
7
Bigné Alcañiz, J. Enrique
6
Richard, Marie-Odile
6
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Okumus, Fevzi
5
Choi, Jeonghye
4
Mariani, Marcello M.
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bartikowski, Boris
3
Bilgihan, Anil
3
Gretzel, Ulrike
3
Hajli, Nick
3
Harrigan, Paul
3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
3
Mattila, Anna S.
3
Milne, George R.
3
Nicolau, Juan Luis
3
Nusair, Khaldoon
3
Okazaki, Shintaro
3
Ranaweera, Chatura
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Taheri, Babak
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
Barreda, Albert A.
2
Bazi, Saleh
2
Behl, Abhishek
2
Bellman, Steven
2
Bianchi, Constanza
2
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Journal of business research : JBR
Tourism management : research, policies, practice
International journal of internet marketing and advertising : IJIMA
196
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International journal of technology marketing : IJTMkt
58
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Marketing intelligence & planning
54
Journal of marketing
51
Journal of travel and tourism marketing
50
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
44
Journal of marketing research : JMR
44
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ECONIS (ZBW)
396
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1
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10
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396
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1
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
4
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
5
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
6
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
7
How does competition policy affect enterprise digitization? : dual perspectives of digital commitment and digital innovation
Xie, Yu
;
Wu, Desheng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014552015
Saved in:
8
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
9
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
10
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
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