//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Working Paper"
~person:"Dreisbach, Jan"
~subject:"Sponsoring"
~subject:"Welfare reform"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"activation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Welfare reform
Activation
1
Anreiz
1
Consumer behaviour
1
Financial incentives
1
Incentives
1
Konsumentenverhalten
1
Leverage
1
Motivation
1
Motives
1
Professional sports
1
Profisport
1
Sponsorship
1
Sponsorship fit
1
Sport
1
Sport organization
1
Sportmarketing
1
Sportorganisation
1
Sports
1
Sports marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dreisbach, Jan
Dahlberg, Matz
2
Johansson, Kajsa
2
Mörk, Eva
2
Backhaus, Christof
1
Cornwell, T. Bettina
1
Persson, Anna
1
Vikman, Ulrika
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Working Paper
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of fan benefits in shaping responses to sponsorship
activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->