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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Working paper / World Institute for Development Economics Research"
~person:"Merchant, Altaf"
~subject:"Messung"
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Merchant, Altaf
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Journal of business research : JBR
Working paper / World Institute for Development Economics Research
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
2
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Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
2
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
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