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~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Driffield, Nigel L."
~person:"Munjal, Surender"
~person:"Patel, Pankaj"
~person:"Valette-Florence, Pierre"
~source:"econis"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Consumer behaviour
15
Konsumentenverhalten
15
Brand management
10
Luxury goods
10
Luxusgüter
10
Markenführung
10
Brand image
8
Markenimage
8
Auslandsinvestition
7
Firm performance
7
Foreign investment
7
Multinationales Unternehmen
7
Transnational corporation
7
Unternehmenserfolg
7
India
5
Indien
5
Beziehungsmarketing
4
Brand
4
Business start-up
4
Entrepreneurship
4
Entrepreneurship approach
4
Markenartikel
4
Relationship marketing
4
Unternehmensgründung
4
Auslandsverlagerung
3
Globalisierung
3
Globalization
3
Luxury
3
Offshoring
3
Outsourcing
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Selbstständige
3
Self-employed
3
USA
3
United States
3
Brand loyalty
2
Cognition
2
Comparison
2
Competitive advantage
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Undetermined
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Article
52
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Amtliche Publikation
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Fallstudie
Statistik
Aufsatz in Zeitschrift
52
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Bulgarian
English
Italian
Lithuanian
Author
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Driffield, Nigel L.
Munjal, Surender
Patel, Pankaj
Valette-Florence, Pierre
Laroche, Michel
42
Huarng, Kun-Huang
39
Parida, Vinit
36
Ko, Eunju
35
Oghazi, Pejvak
34
Pereira, Vijay
33
Sharma, Piyush
29
Kraus, Sascha
27
Vrontis, Demetris
27
Wincent, Joakim
27
Dwivedi, Yogesh Kumar
26
Woodside, Arch G.
26
Chebat, Jean-Charles
25
Paul, Justin
24
Foroudi, Pantea
23
Gustafsson, Anders
21
Gupta, Suraksha
20
Adomako, Samuel
19
Babin, Barry J.
19
Bartikowski, Boris
19
Dhir, Amandeep
19
Diamantopoulos, Adamantios
19
Kumar, Satish
19
Melewar, T. C.
19
Yu, Tiffany Hui-Kuang
19
Bouncken, Ricarda B.
18
Malik, Ashish
18
Cleveland, Mark
17
Donthu, Naveen
17
Hultman, Magnus
17
Johnston, Wesley J.
17
Kim, Kyung Hoon
17
Mariani, Marcello M.
17
Richard, Marie-Odile
17
Walsh, Gianfranco
17
Yang, Zhiyong
17
Brenes, Esteban R.
16
Krishen, Anjala S.
16
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Journal of business research : JBR
Applied economics
13
Small business economics : an international journal
9
Entrepreneurship theory and practice : ET&P
7
International business review : the official journal of the European International Business Academy
7
International journal of the economics of business
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Technological forecasting & social change : an international journal
7
International journal of production economics
6
Journal of world business : JWB
5
Management international review : MIR ; journal of international business
5
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international management
4
Applied economics letters
3
Applied economics quarterly
3
British journal of management : BJM
3
Business & society
3
Journal of evolutionary economics
3
Journal of innovation & knowledge : JIK
3
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
3
Regional studies
3
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
3
The Manchester School
3
Cambridge journal of economics
2
Contributions to political economy
2
Entrepreneurship research journal : ERJ
2
International journal of entrepreneurship and small business : IJESB
2
Journal of Asian economics
2
Long range planning : LRP ; international journal of strategic management
2
Management international review : mir ; journal of international business
2
Research policy : policy, management and economic studies of science, technology and innovation
2
Scottish journal of political economy : the journal of the Scottish Economic Society
2
The journal of product & brand management
2
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
2
Transnational corporations : investment and development
2
Venture capital : an international journal of entrepreneurial finance
2
British journal of industrial relations : BJIR ; an international journal of employment relations
1
British journal of management
1
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ECONIS (ZBW)
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51
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
52
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
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