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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Balmer, John M. T."
~person:"Hakenes, Hendrik"
~person:"Miller, Dale"
~subject:"Corporate reputation"
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Corporate reputation
Brand architecture
4
Markenarchitektur
4
Firmenimage
3
Brand management
2
Corporate culture
2
Markenführung
2
Unternehmenskultur
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Action research
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B2B Corporate Brand Image
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Corporate Brand Image
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Corporate brands
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Lieferantenmanagement
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Balmer, John M. T.
Hakenes, Hendrik
Miller, Dale
Balmer, John M.T.
3
Chen, Weifeng
2
Crisafulli, Benedetta
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Andersen, Sophie Esmann
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Baumgarth, Carsten
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Discua Cruz, Allan
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Gerwe, Oksana
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Gupta, Suraksha
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Guzman, Francisco
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He, Xinming
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Henseler, Jörg
1
Johansen, Trine Susanne
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Kaminakis, Kostas
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Khanyapuss Punjaisri
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Kristal, Samuel
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Lin, Zhibin
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Maon, François
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Melewar, T. C.
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Monfort, Abel
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Ozdemir, Sena
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Papastathopoulos, Avraam
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Sanchez, Joaquin
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Silva, Rosario
1
Spielmann, Nathalie
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Journal of business research : JBR
The journal of brand management : an international journal
7
European journal of marketing : EJM
5
Corporate communications : an international journal
2
The journal of product & brand management
2
Brand culture
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Discussion papers / Governance and the Efficiency of Economic Systems
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Foundations of corporate heritage
1
International studies of management and organization
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Routledge interpretive marketing research
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Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
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