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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Koll, Oliver"
~subject:"Markenartikel"
~subject:"SME"
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Markenartikel
SME
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Brand associations
2
Brand strength
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Association-match
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Brand management R&D
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Cognition
1
Configural analysis
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1
Equity
1
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1
Fuzzy-set qualitative comparative analysis
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Koll, Oliver
Ko, Eunju
5
Adomako, Samuel
4
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Kraus, Sascha
4
McDowell, William C.
4
Phau, Ian
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Wincent, Joakim
4
Amankwah-Amoah, Joseph
3
Augusto, Mário Gomes
3
Czinkota, Michael R.
3
Davvetas, Vasileios
3
Geho, Patrick R.
3
Grohs, Reinhard
3
Malik, Ashish
3
Martin, Silvia L.
3
Melewar, T. C.
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Ozdemir, Sena
3
Parida, Vinit
3
Salo, Jari
3
Sharma, Piyush
3
Teck Ming Tan
3
Torres, Pedro M.
3
Veloutsou, Cleopatra
3
Vrontis, Demetris
3
Zahoor, Nadia
3
Aaron, Joshua R.
2
Adeola, Ogechi
2
Andreini, Daniela
2
Anokhin, Sergey
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
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Journal of business research : JBR
ERIM report series research in management
1
European journal of marketing : EJM
1
European management journal
1
Journal of retailing
1
Journal of retailing and consumer services
1
MSI reports : working paper series
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ECONIS (ZBW)
3
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One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
2
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
3
Intended brand associations : do they really drive consumer response?
Koll, Oliver
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1501-1507
Persistent link: https://www.econbiz.de/10010379291
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