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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Melewar, T. C."
~subject:"Markenartikel"
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Markenartikel
Brand management
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Melewar, T. C.
Ko, Eunju
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
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Shukla, Paurav
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Augusto, Mário Gomes
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Davvetas, Vasileios
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Koll, Oliver
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Michel, Géraldine
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Motoki, Kosuke
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Andreini, Daniela
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Arslanagic-Kalajdzic, Maja
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Astakhova, Marina
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Azar, Salim L.
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Bogomolova, Svetlana
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Chen, Qimei
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Cottam, Susan
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Czinkota, Michael R.
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Dass, Mayukh
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Dawes, John
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De Chernatony, Leslie
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Donthu, Naveen
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Dwivedi, Yogesh Kumar
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Espinosa, Jennifer A.
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Fetscherin, Marc
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Filieri, Raffaele
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Foti, Lianne
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Gerrath, Maximilian H. E. E.
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Ghosh, Tathagata
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Giarratana, Marco
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Journal of business research : JBR
European journal of marketing : EJM
2
The journal of brand management : an international journal
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Corporate reputation review
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EuroMed journal of business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
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Journal of retailing and consumer services
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Journal of strategic marketing
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Marketing intelligence & planning
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Qualitative market research : an international journal
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The European business journal
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ECONIS (ZBW)
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1
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
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