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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Business-to-business marketing"
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Brand architecture
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Corporate reputation
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate reputation review : an international journal
2
Brand management in emerging markets : theories and practice
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European journal of marketing : EJM
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International journal of business and emerging markets : IJBEM
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Journal of business-to-business marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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The journal of services marketing
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ECONIS (ZBW)
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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