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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Kundenanalyse"
~subject:"Werbung"
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Kundenanalyse
Werbung
Distribution channel
60
Vertriebsweg
60
Consumer behaviour
28
Konsumentenverhalten
28
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
17
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Online-Handel
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Cao, Zixia
1
Chiou, Jyh-shen
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Chou, Szu-yu
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De Giovanni, Pietro
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Martín Herrán, Guiomar
1
Monfort, Abel
1
Méndez Suárez, Mariano
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Pei, Zhi
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Sacco, Armando
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Journal of business research : JBR
Journal of retailing and consumer services
6
European journal of operational research : EJOR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International game theory review
4
IMA journal of management mathematics
3
Journal of marketing research : JMR
3
International journal of production research
2
Journal of industrial engineering and management : JIEM
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Applications of management science ; 16
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Applications of management science: in productivity, finance, and operations
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Communication arts books
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Information economics and policy : IEP
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International economic journal
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International entrepreneurship and management journal
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International journal of electronic commerce : IJEC
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International journal of financial research
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International journal of production economics
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International marketing review
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Investment management and financial innovations
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Journal of advertising research
1
Journal of economic dynamics & control
1
Journal of electronic commerce research : JECR
1
Journal of financial management, markets and institutions
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Journal of industrial engineering international
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research
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Journal of the Operational Research Society
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Kansai University review of business and commerce
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ECONIS (ZBW)
5
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1
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
2
Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando
;
De Giovanni, Pietro
- In:
Journal of business research : JBR
96
(
2019
),
pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
Saved in:
3
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
4
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
5
You do the service but they take the order
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chou, Szu-yu
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
Saved in:
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