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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Luxusgüter"
~subject:"Relationship marketing"
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Luxusgüter
Relationship marketing
Internet marketing
320
Online-Marketing
320
Consumer behaviour
313
Konsumentenverhalten
313
Social Web
189
Social web
189
Advertising
161
Werbung
159
Advertising effects
147
Werbewirkung
147
Brand management
133
Markenführung
133
International marketing
102
Internationales Marketing
102
Brand image
89
Markenimage
89
Viral marketing
77
Virales Marketing
77
Social media
75
Online retailing
72
Online-Handel
72
Beziehungsmarketing
71
Brand
61
Markenartikel
58
Marketing management
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Marketingmanagement
57
E-commerce
36
Electronic Commerce
36
Customer integration
30
Kundenintegration
30
Luxury goods
29
Emotion
28
Celebrity endorsement
27
Celebrity-Werbung
27
USA
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Bibliometrics
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English
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Ko, Eunju
7
Filieri, Raffaele
4
Aiello, Gaetano
3
Kim, Juran
3
Seo, Yuri
3
Bazi, Saleh
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Angella J.
2
Kim, Sang Jin
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Wang, Shuman
2
Yoon, Sukki
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Agnihotri, Raj
1
Alavi, Sascha
1
Alden, Dana
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Ashraf, Abdul R.
1
Azar, Salim L.
1
Azer, Jaylan
1
Bai, Xue
1
Baker, Thomas L.
1
Baldus, Brian J.
1
Ballerini, Jacopo
1
Ballestar, María Teresa
1
Barnes, Stuart J.
1
Barreda, Albert A.
1
Belei, Nina
1
Belhadi, Amine
1
Benkhati, Imane
1
Biscaia, Rui
1
Bonnici, Joseph
1
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Journal of business research : JBR
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
The journal of product & brand management
29
International journal of electronic marketing and retailing : IJEMR
25
Marketing intelligence & planning
21
Journal of international marketing
20
The journal of brand management : an international journal
20
Journal of strategic marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of advertising : the review of marketing communications
17
Journal of internet commerce
17
Journal of marketing communications
17
Journal of promotion management : innovations in planning and applied research
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Business horizons
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Cogent business & management
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of hospitality management
12
The service industries journal
12
International marketing review
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Journal of fashion marketing and management
11
Journal of global marketing
11
Technological forecasting & social change : an international journal
11
The journal of business & industrial marketing
11
International journal of business information systems : IJBIS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail & distribution management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Customer engagement : contemporary issues and challenges
9
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Source
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ECONIS (ZBW)
93
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1
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10
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93
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date (oldest first)
1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
4
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
5
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
6
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
7
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
8
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
9
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
10
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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