//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Assaf, A. Georges"
~person:"Campbell, Colin L."
~subject:"Einzelhandel"
~subject:"Sales promotion"
~subject:"Social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Promotion"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Sales promotion
Social media
Advertising
1
Advertising effects
1
Communication media
1
Earned media
1
Frontier analysis
1
IMC
1
Internet marketing
1
Kommunikationsmedien
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Paid media
1
Restaurants
1
Sales performance
1
Salespeople
1
Selling
1
Social Web
1
Social web
1
Verkauf
1
Verkaufsförderung
1
Verkaufspersonal
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Assaf, A. Georges
Campbell, Colin L.
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Malshe, Avinash
2
Raghubir, Priya
2
Abouk, Rahi
1
Al-Habib, Mohammed
1
Alavi, Sascha
1
Allan, David
1
Attari, Amin
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Buil, Isabel
1
Bush, Alan J.
1
Bush, Victoria D.
1
Byun, Kyung-Ah
1
Calantone, Roger J.
1
Casakin, Hernan
1
Celly, Kirti Sawhney
1
Chatterjee, Promothesh
1
Chatterjee, Subimal
1
Chaudhuri, Malika
1
Chebat, Jean-Charles
1
Chen, Zihe
1
Cheng, Andong
1
Cherian, Joseph A.
1
Choi, Seung-chan
1
Chung, Yuho
1
Cockrell, Seth
1
Cowan, Kirsten
1
Crettaz, Antoine
1
Cui, Annie Peng
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->