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~isPartOf:"Journal of business research : JBR"
~person:"Balmer, John M. T."
~person:"Otubanjo, Olutayo"
~person:"Sarstedt, Marko"
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Search: subject_exact:"Corporate reputation"
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Brand architecture
3
Corporate reputation
3
Firmenimage
3
Markenarchitektur
3
Brand management
2
Corporate culture
2
Markenführung
2
Unternehmenskultur
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Balmer, John M. T.
Otubanjo, Olutayo
Sarstedt, Marko
Melewar, T. C.
9
Foroudi, Pantea
6
Dennis, Charles
4
Walsh, Gianfranco
4
Balmer, John M.T.
3
Gupta, Suraksha
3
Jin, Zhongqi
3
Kim, Kyung Hoon
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Ageeva, Elena
2
Bartikowski, Boris
2
Beatty, Sharon E.
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Chebat, Jean-Charles
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Chen, Weifeng
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Crisafulli, Benedetta
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He, Xinming
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Jeon, Byung Joo
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Jones, Joseph
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Jung, Hong Seob
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Lu, Wei
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Pantano, Eleonora
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Podnar, Klement
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Quamina, La Toya
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Schaarschmidt, Mario
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Journal of business research : JBR
The journal of brand management : an international journal
8
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Foundations of corporate heritage
2
The IUP journal of brand management : IJBRM
2
Working paper series / Bradford University School of Management
2
Africapitalism : rethinking the role of business in Africa
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Brand culture
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California management review
1
Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate social irresponsibility : a challenging concept
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Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
1
Digital Business in Africa : Social Media and Related Technologies
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Facets of corporate identity, communication, and reputation
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International journal of nonprofit & voluntary sector marketing
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International studies of management and organization
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Journal of Applied Statistics
1
Journal of World Business
1
Journal of advertising research
1
Journal of management research
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Journal of marketing management : MM
1
Journal of world business : JWB
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Routledge interpretive marketing research
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The journal of product & brand management
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ECONIS (ZBW)
3
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
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