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~isPartOf:"Journal of business research : JBR"
~person:"Balmer, John M. T."
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Destination management
Firmenimage
Brand architecture
2
Brand management
2
Corporate reputation
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Markenarchitektur
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B-to-B-Marketing
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B2B Corporate Brand Image
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Brand image
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Business schools
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Business-to-business marketing
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China
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Balmer, John M. T.
Foroudi, Pantea
5
Melewar, T. C.
4
Balmer, John M.T.
3
Dennis, Charles
3
Ageeva, Elena
2
Chen, Weifeng
2
Crisafulli, Benedetta
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Foroudi, Mohammad Mahdi
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Gupta, Suraksha
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He, Xinming
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Khanyapuss Punjaisri
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Kim, Kyung Hoon
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Pantano, Eleonora
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Podnar, Klement
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Journal of business research : JBR
The journal of brand management : an international journal
6
Corporate communications : an international journal
2
European journal of marketing : EJM
2
International studies of management and organization
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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