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~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Casaló, Luis V."
~subject:"Brand image"
~subject:"Consumer behavioral intentions"
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Brand image
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Bartikowski, Boris
Casaló, Luis V.
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Journal of business research : JBR
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Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
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2
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
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