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~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Casaló, Luis V."
~subject:"Ethnic majority consumers"
~subject:"Ethnische Gruppe"
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Ethnic majority consumers
Ethnische Gruppe
Consumer behaviour
11
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4
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4
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Website cultural congruity
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Bartikowski, Boris
Casaló, Luis V.
Cleveland, Mark
3
Laroche, Michel
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Jamal, Ahmad
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Richard, Marie-Odile
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Arias-Bolzmann, Leopoldo G.
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Babin, Barry J.
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Chandon, Jean-Louis
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Cui, Charles Chi
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Licsandru, Tana Cristina
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Journal of business research : JBR
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ECONIS (ZBW)
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
4
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
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