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~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
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Website
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Website cultural congruity
3
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2
Attitude certainty
1
Attitude toward the site
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Brand image
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Consumer involvement
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Culture-laden website design
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Bartikowski, Boris
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Journal of business research : JBR
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ECONIS (ZBW)
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
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