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~isPartOf:"Journal of business research : JBR"
~person:"Bazi, Saleh"
~subject:"Customer integration"
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
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Customer integration
Electronic Commerce
Relationship marketing
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
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Konsumentenverhalten
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Luxury goods
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Bazi, Saleh
Veloutsou, Cleopatra
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Journal of business research : JBR
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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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2
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
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