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~isPartOf:"Journal of business research : JBR"
~person:"Belz, Christian"
~person:"Johnston, Wesley J."
~person:"Kumar, V."
~person:"Lilien, Gary L."
~subject:"Business-to-business marketing"
~subject:"Direct marketing"
~subject:"Markenführung"
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Search: subject:"B-to-B-Marketing"
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Business-to-business marketing
Direct marketing
Markenführung
B-to-B-Marketing
3
Lieferantenmanagement
2
Supplier relationship management
2
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1
Brand
1
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Belz, Christian
Johnston, Wesley J.
Kumar, V.
Lilien, Gary L.
Sharma, Piyush
5
Kowalkowski, Christian
3
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
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Chatterjee, Sheshadri
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Malik, Ashish
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Miles, Morgan P.
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
5
Handbook of business-to-business marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
The Oxford handbook of strategic sales and sales management
2
The journal of business & industrial marketing
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Business-to-business marketing management : strategies, cases and solutions
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Creating and managing superior customer value
1
Edward Elgar E-Book Archive
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Information systems research : ISR
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International business review : the official journal of the European International Business Academy
1
Journal of Business & Industrial Marketing
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of business market management : JBM
1
Journal of marketing research
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Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management series
1
Schriften zu Dialogmarketing 'revisited'
1
The journal of personal selling & sales management : JPSSM
1
The journal of supply chain management : a global review of purchasing and supply
1
Thexis / Fachbericht für Marketing
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
2
How critical events shape the evolution of sales organizations : a case study of a business-to-business services firm
Beeler, Lisa
;
Zablah, Alex R.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011675395
Saved in:
3
Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
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