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~isPartOf:"Journal of business research : JBR"
~person:"Brengman, Malaika"
~person:"Brindley, Clare"
~person:"Moon, Hakil"
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Fashion
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Bekleidungsindustrie
2
Brand image
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2
Consumer behaviour
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Markenimage
2
Beziehungsmarketing
1
Brand extension
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Brand love
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Cewebrity
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Customer equity
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Customer value
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Fashion web celebrity endorser attributes
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Giorgio Armani SpA <Mailand>
1
Innovation
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Innovation management
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Innovationsmanagement
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Brengman, Malaika
Brindley, Clare
Moon, Hakil
Ko, Eunju
12
Kim, Kyung Hoon
5
Seo, Yuri
3
Chae, Heeju
2
Goworek, Helen
2
Han, Jinghe
2
Jain, Geetika
2
Jung, Jaesuk
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Oxborrow, Lynn
2
Perry, Patsy
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Talay, Cagri
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Śrīvāstava, Arcanā
2
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1
Anurag Singh
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Apaolaza, Vanessa
1
Audrezet, Alice
1
Baek, Eunsoo
1
Baek, Minjung
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Balabanis, George
1
Behl, Abhishek
1
Belhadi, Amine
1
Besharat, Ali
1
Brun, Alessandro
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Cambré, Bart
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Casaló, Luis V.
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Cauberghe, Verolien
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1
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Journal of business research : JBR
Journal of Fashion Marketing and Management
1
Journal of Product & Brand Management
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
4
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1
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
How small supplies deal with the buyer power in asymmetric relationships within the sustainable
fashion
supply chain
Talay, Cagri
;
Oxborrow, Lynn
;
Brindley, Clare
- In:
Journal of business research : JBR
117
(
2020
),
pp. 604-614
Persistent link: https://www.econbiz.de/10012288058
Saved in:
3
Fashion
cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
4
From Armani to Zara : impression formation based on
fashion
store patronage
Willems, Kim
;
Janssens, Wim
;
Swinnen, Gilbert
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
Saved in:
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