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~isPartOf:"Journal of business research : JBR"
~person:"Brunner, Christian Boris"
~person:"Cerrato, Daniele"
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Brand image
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Signalling
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Brunner, Christian Boris
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Journal of business research : JBR
The journal of product & brand management
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ECONIS (ZBW)
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Signaling
stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
2
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
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