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~isPartOf:"Journal of business research : JBR"
~person:"Chattopadhyay, Atish"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
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Indigenous marketing practices and theories in emerging economies : consumer behavior and retail transformations in India
Dholakia, Ruby R.
;
Dholakia, Nikhilesh
;
Chattopadhyay, Atish
- In:
Journal of business research : JBR
86
(
2018
),
pp. 406-415
Persistent link: https://www.econbiz.de/10011855369
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