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~isPartOf:"Journal of business research : JBR"
~person:"Chen, Qimei"
~person:"Ghauri, Pervez N."
~person:"Ibarra-Cantu, Cecilia"
~subject:"Asien"
~subject:"Multinationales Unternehmen"
~subject:"USA"
~subject:"World"
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Search: subject_exact:"Multinationales Marketing"
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Asien
Multinationales Unternehmen
USA
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International marketing
3
Internationales Marketing
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Consumer behaviour
2
Konsumentenverhalten
2
United States
2
Beziehungsmarketing
1
Brand
1
Brand community
1
Brand management
1
Brand strategy
1
Brand website
1
China
1
Clarifying practices
1
Consumer multiculturation
1
Craft consumption
1
Creolisation cooking practices
1
Cross-cultural relations
1
Cultural identity
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Global consumer culture
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Interkulturelle Beziehungen
1
International
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Internet marketing
1
Kulturelle Identität
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Markenartikel
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Markenführung
1
Market driving
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Marketing management
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Marketingmanagement
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Mexico
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Mexiko
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Multicultural marketplaces
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Multicultural society
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Multikulturelle Gesellschaft
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Online-Marketing
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Relationship marketing
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Chen, Qimei
Ghauri, Pervez N.
Ibarra-Cantu, Cecilia
Laroche, Michel
6
Cleveland, Mark
2
Teng, Lefa
2
Alden, Dana
1
Arenas-Gaitán, Jorge
1
Bartikowski, Boris
1
Cavusgil, S. Tamer
1
Cheetham, Fiona
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Choi, Yung Kyun
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Cui, Charles Chi
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Culpan, Refik
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Elg, Ulf
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Fornerino, Marianela
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1
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1
Huff, Lenard C.
1
Javalgi, Rajshekhar G.
1
Jolibert, Alain
1
Kelley, James B.
1
Kunz, Werner
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Licsandru, Tana Cristina
1
Liu, Sindy
1
Liu, Zhiyang
1
Ma, Zhenzhong
1
Maki, Dennis R.
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McCutcheon, Georgia
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Melewar, T. C.
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Melnyk, Valentyna
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Mikhailitchenko, Andrey
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Moore, Christopher
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Naidu, G. M.
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Naor, Jacob
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Journal of business research : JBR
International marketing review
2
Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of world business : JWB
1
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ECONIS (ZBW)
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Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
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