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~isPartOf:"Journal of business research : JBR"
~person:"Chen, Weifeng"
~person:"Spielmann, Nathalie"
~subject:"Markenarchitektur"
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Markenarchitektur
Brand management
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Chen, Weifeng
Spielmann, Nathalie
Balmer, John M.T.
3
Balmer, John M. T.
2
Crisafulli, Benedetta
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Gupta, Suraksha
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Podnar, Klement
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Sharifah Faridah Syed Alwi
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He, Xinming
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Journal of business research : JBR
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
The journal of product & brand management
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Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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