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~isPartOf:"Journal of business research : JBR"
~person:"Chen, Zihe"
~subject:"Einzelhandelspreis"
~subject:"Sales promotion"
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Einzelhandelspreis
Sales promotion
Attention distraction
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Consumer behaviour
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Dynamic display
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Konsumentenverhalten
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Chen, Zihe
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Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
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