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~isPartOf:"Journal of business research : JBR"
~person:"Chung, Jaihak"
~subject:"Competition policy"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Chung, Jaihak
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The importance of functional and emotional content in online consumer reviews for product sales : evidence from the mobile gaming market
Jang, Seongsoo
;
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 583-593
Persistent link: https://www.econbiz.de/10012544877
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2
Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Chung, Jaihak
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10009380578
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