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~isPartOf:"Journal of business research : JBR"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Markenführung
3
Brand equity
2
Brand image
2
Markenimage
2
Article classification: Research article
1
Artificial intelligence
1
Attachment style
1
Beziehungsmarketing
1
Brand
1
Brand betrayal
1
Brand love
1
Brand loyalty
1
Cobranding
1
Confidence
1
Consumer-brand relationship
1
Context
1
Corroboration
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Ease of use
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Job interview
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Markenartikel
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Article in journal
Handbook
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3
Author
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De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Laroche, Michel
28
Ko, Eunju
24
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Gupta, Suraksha
14
Oghazi, Pejvak
14
Melewar, T. C.
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Hultman, Magnus
12
Filieri, Raffaele
11
Septianto, Felix
11
Sharma, Piyush
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dennis, Charles
10
Kim, Kyung Hoon
10
Seo, Yuri
10
Spielmann, Nathalie
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Pereira, Vijay
9
Rana, Nripendra P.
9
Shukla, Paurav
9
Vrontis, Demetris
9
Yang, Zhiyong
9
Adomako, Samuel
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Donthu, Naveen
8
Krishen, Anjala S.
8
Mattila, Anna S.
8
Paul, Justin
8
Roy, Sanjit
8
Wallpach, Sylvia von
8
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Journal of business research : JBR
Business horizons
9
Psychology & marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
California management review
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of engineering and technology management : JET-M
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
The journal of consumer marketing
1
The journal of management development
1
Tourism and hospitality research : the surrey quarterly review
1
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ECONIS (ZBW)
3
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1
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
2
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
3
Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
Saved in:
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