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~isPartOf:"Journal of business research : JBR"
~person:"Dens, Nathalie"
~person:"Malthouse, Edward C."
~person:"Muehling, Darrel D."
~subject:"Markenführung"
~subject:"Market research"
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Dens, Nathalie
Malthouse, Edward C.
Muehling, Darrel D.
Dwivedi, Yogesh Kumar
2
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
4
Marketing letters : a journal of research in marketing
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Brand management in emerging markets : theories and practice
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Engaging consumers through branded entertainment and convergent media
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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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