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~isPartOf:"Journal of business research : JBR"
~person:"Dickson, Peter R."
~person:"Koslow, Scott"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Hispano-Amerikanerinnen"
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Dickson, Peter R.
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Journal of business research : JBR
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The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
2
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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