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~isPartOf:"Journal of business research : JBR"
~person:"Füller, Johann"
~subject:"Customer integration"
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Journal of business research : JBR
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Research policy : policy, management and economic studies of science, technology and innovation
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes
;
Füller, Johann
;
Pezzei, Roland
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
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