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~isPartOf:"Journal of business research : JBR"
~person:"Festa, Antonio"
~subject:"Italien"
~subject:"Price"
~subject:"Wine"
~subject:"wine"
~type_genre:"Aufsatz in Zeitschrift"
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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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