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~isPartOf:"Journal of business research : JBR"
~person:"Ford, John B."
~source:"econis"
~subject:"Führungskräfte"
~subject:"Markenführung"
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The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
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