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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Gupta, Suraksha"
~person:"Ko, Eunju"
~person:"Oghazi, Pejvak"
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
38
Konsumentenverhalten
38
Markenführung
17
Luxury goods
14
Luxusgüter
14
Fashion
10
Internet marketing
10
Mode
10
Online-Marketing
10
Brand
9
Brand image
9
Markenartikel
9
Markenimage
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
6
Social web
6
Marketing management
5
Marketingmanagement
5
Einzelhandel
4
Retail trade
4
Corporate reputation
3
Customer value
3
Firmenimage
3
Kundenwert
3
Luxury
3
Nachhaltiger Konsum
3
Nachhaltigkeit
3
Sustainability
3
Sustainable consumption
3
Sustainable fashion
3
Textile distribution
3
Textilhandel
3
Balance theory
2
Brand loyalty
2
Complexity theory
2
Configuration
2
Conspicuous consumption
2
Consumer behavior
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17
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Gierl, Heribert
Gupta, Suraksha
Ko, Eunju
Oghazi, Pejvak
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Merchant, Altaf
5
Michel, Géraldine
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mandler, Timo
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Foti, Lianne
3
Guzman, Francisco
3
Halkias, Georgios
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Liu, Martin J.
3
Motoki, Kosuke
3
Mrad, Mona
3
Mühlbacher, Hans
3
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing : ZFP ; journal of research and management
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Qualitative market research : an international journal
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
17
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17
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1
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
6
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
9
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
10
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
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