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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Kukar-Kinney, Monika"
~person:"Shukla, Paurav"
~subject:"Luxury brands"
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Search: subject_exact:"Consumer Behaviour"
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Luxury brands
Consumer behaviour
43
Konsumentenverhalten
43
Luxury goods
20
Luxusgüter
20
Brand management
15
Markenführung
15
Brand
11
Markenartikel
11
Fashion
10
Mode
10
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
7
Luxury
7
Relationship marketing
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Brand image
6
Markenimage
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Social Web
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Social web
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Preismanagement
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Pricing strategy
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Customer value
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Einzelhandel
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Kundenwert
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Nachhaltiger Konsum
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Nachhaltigkeit
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Purchase intentions
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Retail trade
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Sustainability
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Sustainable consumption
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Sustainable fashion
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Textile distribution
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Textilhandel
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Balance theory
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Compulsive buying
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Gierl, Heribert
Ko, Eunju
Kukar-Kinney, Monika
Shukla, Paurav
Filieri, Raffaele
2
Seo, Yuri
2
Yoon, Sukki
2
Aiello, Gaetano
1
Banerjee, Madhumita
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Bazi, Saleh
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1
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Hill, Sarah E.
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Holmqvist, Jonas
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Horstmann, Florian
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Im, Hyunjoo
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Jacob, Isaac
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Jung, Jaesuk
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Journal of business research : JBR
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
4
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
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