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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Kukar-Kinney, Monika"
~person:"Shukla, Paurav"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
43
Konsumentenverhalten
43
Luxury goods
20
Luxusgüter
20
Brand management
15
Brand
11
Markenartikel
11
Fashion
10
Mode
10
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
7
Luxury
7
Relationship marketing
7
Brand image
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Social Web
6
Social web
6
Luxury brands
4
Preismanagement
4
Pricing strategy
4
Customer value
3
Einzelhandel
3
Kundenwert
3
Nachhaltiger Konsum
3
Nachhaltigkeit
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Purchase intentions
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Retail trade
3
Sustainability
3
Sustainable consumption
3
Sustainable fashion
3
Textile distribution
3
Textilhandel
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Balance theory
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Compulsive buying
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15
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Gierl, Heribert
Ko, Eunju
Kukar-Kinney, Monika
Shukla, Paurav
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Merchant, Altaf
5
Michel, Géraldine
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mandler, Timo
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Foti, Lianne
3
Gupta, Suraksha
3
Guzman, Francisco
3
Halkias, Georgios
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Liu, Martin J.
3
Motoki, Kosuke
3
Mrad, Mona
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing : ZFP ; journal of research and management
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
15
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15
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1
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
5
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
6
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
7
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
8
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
9
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
10
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
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