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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Rojas-Méndez, José I."
~subject:"Ethnische Gruppe"
~subject:"Metacognitions"
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Ethnische Gruppe
Metacognitions
Consumer behaviour
7
Konsumentenverhalten
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Brand image
3
Markenimage
3
Cultural identity
2
Designation of origin
2
Ethnic group
2
Herkunftsbezeichnung
2
Internet marketing
2
Kulturelle Identität
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National culture
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Nationalkultur
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Website
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Attitude certainty
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Authenticity
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Automotive industry
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Brand management
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Chile
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China
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Consumer attitudes
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Consumer culture positioning
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Consumption
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Corporate culture
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Country of manufacture
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Country-of-origin
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Culture
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Culture-laden website design
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Ethnic identity
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Ethnic marketing
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Ethnicity
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Ethnocentrism
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Gierl, Heribert
Rojas-Méndez, José I.
Cleveland, Mark
5
Bartikowski, Boris
4
Jamal, Ahmad
4
Laroche, Michel
4
Kizgin, Hatice
2
Papadopoulos, Nicolas G.
2
Richard, Marie-Odile
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Babin, Barry J.
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Debnath, Nirmalya
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Demangeot, Catherine
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El Banna, Alia
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Ferraz, Sofia Batista
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Iyer, Rajesh
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Jebarajakirthy, Charles
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Kalai, Anjana
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Kipnis, Eva
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Sherry, John F.
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Syadiyah Abdul Shukor
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Journal of business research : JBR
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ECONIS (ZBW)
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
2
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
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