//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Gopalakrishna, Pradeep"
~person:"Molner, Sven"
~subject:"Direct marketing"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
Marketing management
Direktmarketing
2
Marketingmanagement
2
Bibliometrics
1
Bibliometrie
1
Complexity theory
1
Conditional process analysis
1
Digital transformation
1
Firm performance
1
Hayes process model
1
Innovation
1
Internalization
1
Market creation
1
Market driving
1
Market orientation
1
Market pioneering
1
Market shaping
1
Market systems
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Moderated mediation
1
Unternehmenserfolg
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gopalakrishna, Pradeep
Molner, Sven
Ko, Eunju
4
Laroche, Michel
3
Boso, Nathaniel
2
Cardinali, Silvio
2
Javalgi, Rajshekhar G.
2
Kim, Juran
2
Kim, Sang Jin
2
Martin, Silvia L.
2
Sharma, Piyush
2
Abbu, Haroon R.
1
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
1
Arenas-Gaitán, Jorge
1
Arora, Anshu
1
Assaf, A. Georges
1
Baalbaki, Sally
1
Balaji, M. S.
1
Banerjee, Somnath
1
Barnes, Stuart J.
1
Behl, Abhishek
1
Bhardwaj, Pradeep
1
Bhattacharya, C. B.
1
Bindu, N.
1
Cadogan, John W.
1
Cai, Ya-Jun
1
Cambier, Fanny
1
Cao, Zixia
1
Carter, Leanne
1
Castell, Carolin
1
Cedrola, Elena
1
Chan, Eugene Y.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chawla, Yash
1
Chen, Jieke
1
Chodak, Grzegorz
1
Choi, Jeonghye
1
Choi, Tsan-Ming
1
Chung, Angie
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
2
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->