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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand equity
4
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
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Markenführung
4
Markenimage
4
Advertising
2
Advertising effects
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Brand
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Markenartikel
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Online-Marketing
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Werbewirkung
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Werbung
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Beziehungsmarketing
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Brand activism
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Brand architecture
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Brand authenticity
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Brand engagement
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Corporate Social Responsibility
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Corporate brand reputation
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Corporate reputation
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Country of origin
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Direct marketing
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Direktmarketing
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Emotion
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Facebook
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Firmenimage
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Herkunftsbezeichnung
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Location-based ads
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Location-congruency
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Low involvement products
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Markenarchitektur
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Guzman, Francisco
Ko, Eunju
13
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
12
Foroudi, Pantea
11
Melewar, T. C.
11
Veloutsou, Cleopatra
11
Gupta, Suraksha
10
De Chernatony, Leslie
9
Merrilees, Bill
7
Bartikowski, Boris
6
Buil, Isabel
6
Dennis, Charles
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Filieri, Raffaele
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Kim, Kyung Hoon
6
Merchant, Altaf
6
Michel, Géraldine
6
Teng, Lefa
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
5
Ekinci, Yuksel
5
Merunka, Dwight
5
Nenycz-Thiel, Magda
5
Phau, Ian
5
Romaniuk, Jenni
5
Roper, Stuart
5
Roy, Sanjit
5
Shukla, Paurav
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Spielmann, Nathalie
5
Andreini, Daniela
4
Balaji, M. S.
4
Bang, Nguyen
4
Davvetas, Vasileios
4
Dutta, Sujay
4
Ewing, Michael
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
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Japutra, Arnold
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Journal of business research : JBR
The journal of product & brand management
11
The journal of brand management : an international journal
3
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
5
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
3
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
5
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
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