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~isPartOf:"Journal of business research : JBR"
~person:"Lemon, Katherine N."
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Lemon, Katherine N.
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Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy
;
Noble, Stephanie M.
;
Donthu, Naveen
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
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