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~isPartOf:"Journal of business research : JBR"
~person:"Licsandru, Tana Cristina"
~subject:"Multinationales Unternehmen"
~subject:"USA"
~subject:"World"
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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