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~isPartOf:"Journal of business research : JBR"
~person:"Madhavaram, Sreedhar"
~person:"Winter, Sidney G."
~subject:"Dynamische Kompetenzen"
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Dynamische Kompetenzen
AI-enabled marketing capabilities
1
AI-enablement
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Artificial intelligence
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Automation
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Automatisierung
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Capability approach
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Capability-Ansatz
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Competitive advantage
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Dynamic capabilities
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Hierarchy of capabilities framework
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Künstliche Intelligenz
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Marketing
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Marketingmanagement
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Madhavaram, Sreedhar
Winter, Sidney G.
Bresciani, Stefano
3
Chen, Jin
3
Akter, Shahriar
2
Camisón Zornoza, César
2
Chen, Yantai
2
Forés, Beatriz
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Khan, Zaheer
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Makkonen, Hannu
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Malik, Ashish
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Oghazi, Pejvak
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Oliveira, Tiago
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Roberts, Nicholas
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Ruivo, Pedro
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Tarba, Shlomo Yedidia
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Vrontis, Demetris
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Wilden, Ralf
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Wu, Lei-yu
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Afshari, Leila
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Ahmad Husairi, Mariyani
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Journal of business research : JBR
Fundamentals of business strategy ; Vol. 5
2
Journal of business logistics
2
Journal of personal selling & sales management : JPSSM
2
Faculty & research / Insead : working paper series
1
Industrial and corporate change
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
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