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~isPartOf:"Journal of business research : JBR"
~person:"Sauer, Nicola E."
~person:"Sharma, Piyush"
~person:"Wong, IpKin Anthony"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
3
Consumer behaviour
3
Customer loyalty
3
Customer retention
3
Kundenbindung
3
Relationship marketing
3
Customer satisfaction
2
Gambling
2
Glücksspiel
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Kundenzufriedenheit
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Calculative trust
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Casino
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Casino marketing
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China
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Complimentary service
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Confidence
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Dienstleistungsqualität
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Fengshui
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Guanxi
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Impulsive gambling
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Kundenbindungsprogramm
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Lieferantenmanagement
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Loyalty programs
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Problem gambling
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Service environment
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Service quality
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Social network
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Social relations
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Soziale Beziehungen
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Soziales Netzwerk
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Supplier relationship management
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Virales Marketing
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Sauer, Nicola E.
Sharma, Piyush
Wong, IpKin Anthony
Prentice, Catherine
2
Aksoy, Lerzan
1
Audhesh, Paswan K.
1
Autry, Chad W.
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Buoye, Alexander
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Confete, Ilenia
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Cossío-Silva, Francisco-José
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Eisend, Martin
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Gligor, David M.
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Gonc̦alves, Helena Martins
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Lee, Liane W. Y.
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Lentz, Patrick
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Lewin, Jeffrey E.
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Mandler, Timo
1
Mills, Mark
1
Oghazi, Pejvak
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Palacios-Florencio, Beatriz
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Rajamma, Rajasree K.
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Revilla Camacho, Maria Angeles
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Russo, Ivan
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Silva, Graça Miranda
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Tang, Yiming
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Theotokis, Aristeidis
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Journal of business research : JBR
International journal of contemporary hospitality management
1
Marketing : ZFP ; journal of research and management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
2
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
3
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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