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~isPartOf:"Journal of business research : JBR"
~person:"Schivinski, Bruno"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Artificial intelligence
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Brand image
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CBBE
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Consumer behaviour
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Consumer brand engagement
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Internet marketing
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Schivinski, Bruno
Filieri, Raffaele
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Journal of business research : JBR
Argumenta oeconomica
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Journal of marketing communications
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Journal of strategic marketing
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Journal of travel and tourism marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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