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~isPartOf:"Journal of business research : JBR"
~person:"Wolfsteiner, Elisabeth"
~subject:"EU-Staaten"
~subject:"Managers"
~subject:"Öffentlichkeitsarbeit"
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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