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~isPartOf:"Journal of business research : JBR"
~person:"Yang, Yang"
~subject:"Beziehungsmarketing"
~subject:"Franchising"
~subject:"Franchisor support"
~subject:"Markenführung"
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Beziehungsmarketing
Franchising
Franchisor support
Markenführung
Brand management
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Branded and independent hotels
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Chain-operated and franchised hotels
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Hotel industry
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Yang, Yang
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Journal of business research : JBR
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Do independent hotels benefit from the presence of branded ones?
Yang, Yang
;
Mao, Zhenxing
- In:
Journal of business research : JBR
76
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011712834
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