//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Brand management"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Firm performance
Brand equity
50
Brand image
45
Markenimage
45
Markenführung
39
Consumer behaviour
28
Konsumentenverhalten
28
Brand
14
Markenartikel
14
Beziehungsmarketing
12
Relationship marketing
12
Internet marketing
8
Online-Marketing
8
Social Web
7
Social web
7
Customer satisfaction
5
Innovation
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Viral marketing
5
Virales Marketing
5
Luxury goods
4
Luxusgüter
4
Markenwert
4
Unternehmenserfolg
4
China
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Designation of origin
3
Emotion
3
Herkunftsbezeichnung
3
Social media marketing
3
Advertising effects
2
Beschwerdemanagement
2
Brand attitude
2
Brand experience
2
Brand love
2
Complaint management
2
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
40
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Article in journal
40
Language
All
English
40
Author
All
Guzman, Francisco
3
Christodoulides, George
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Alamanos, Eleftherios
1
Alcántara-Pilar, Juan Miguel
1
Armirotto, Vincent
1
Astakhova, Marina
1
Baalbaki, Sally
1
Barrio-García, Salvador del
1
Beal, Brent D.
1
Boisvert, Jean
1
Botha, Elsamari
1
Bourlakis, Michael
1
Böger, Daniel
1
Cai, Yuanyuan
1
Chang, Angela Wen-yu
1
Chatzipanagiotou, Kalliopi
1
Chen, Pei-Hua
1
Cheng, Colin C. J.
1
Colladon, Andrea Fronzetti
1
Darrat, Mahmoud A.
1
Davcik, Nebojsa S.
1
Decker, Reinhold
1
Dennis, Charles
1
Donvito, Raffaele
1
Duffy, Katherine
1
Faria, Rita Tamagnini
1
Faroque, Anisur Rahman
1
Ferreira, Caitlin
1
Filieri, Raffaele
1
France, Stephen L.
1
Godey, Bruno
1
Goldenberg, Adriana
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
27
European journal of marketing : EJM
12
International journal of hospitality management
12
Cogent business & management
11
Journal of retailing and consumer services
11
The journal of product & brand management
11
Journal of marketing
8
Journal of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of air transport management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of promotion management : innovations in planning and applied research
5
AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of consumer studies
4
International journal of market research
4
International marketing review
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing for higher education
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of business & industrial marketing
4
The marketing review
4
Administrative Sciences : open access journal
3
Asian Academy of Management journal : AAMJ
3
European research studies
3
IIMB management review
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
2
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
3
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
7
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
8
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
9
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
10
Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding
Turan, Ceyda Paydas
- In:
Journal of business research : JBR
149
(
2022
),
pp. 615-629
Persistent link: https://www.econbiz.de/10013325659
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->