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~isPartOf:"Journal of business research : JBR"
~subject:"Activation"
~subject:"Sponsoring"
~subject:"Welfare reform"
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Journal of business research : JBR
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The role of fan benefits in shaping responses to sponsorship
activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
2
Comparative advertising : effects of concreteness and claim substantiation through reactance and
activation
on purchase intentions
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of business research : JBR
84
(
2018
),
pp. 233-242
Persistent link: https://www.econbiz.de/10011802926
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